Entertainment

Voice Acting Industry Adapts to AI Challenges

Professional performers navigate synthetic voice technology.

Entertainment Industry Analyst Rita GomezDecember 22, 2024
4 min read
Voice Acting Industry Adapts to AI Challenges

Voice actors face both threats and opportunities from AI voice synthesis. The technology can replicate human voices convincingly, raising questions about industry's future and performers' rights.

Some actors are licensing their voices for AI use, creating passive income from synthetic performances. Contracts establish boundaries for acceptable uses while compensating performers fairly.

However, unauthorized voice cloning remains concern. Performers advocate for legal protections against identity theft and unauthorized commercial use of synthesized voices.

Demand for authentic human performance persists for projects requiring emotional nuance and creative interpretation. AI voices handle routine work, potentially freeing human performers for higher-value creative projects.

The industry is adapting similarly to how photography adapted to digital technology. Rather than replacement, new tools are creating different workflows and opportunities alongside traditional practices.